JD Capital-invested Beiwang Agro-Pastoral Listed on the NEEQ
2015-08-20
On August 20, Liaoning Beiwang Agro-Pastoral Co., Ltd. (Beiwang Agro-Pastoral, 833278, invested by JD Capital) was officially listed on the National Equities and Exchange Quotations (NEEQ).
Liaoning Beiwang Agro-Pastoral Co., Ltd. is a supplier of national fresh pork brands. It provides fresh pork to with the large-sized supermarkets (Carrefour, Wal-Mart, Lotte Mart, RT Mart, Auchan, CR Vanguard, etc.), online supermarkets (tuotuo.com, benlai.com, sfbest.com, etc.), large chain restaurants, canteens of government, enterprises and public institutions in large and middle-sized cities, as well as membership in first-tier cities. Its sales network covers the North China centering Beijing and Tianjing, East China with focus on Shanghai and Jiangsu and Northeast China centering Dalian and Shenyang. In the meantime, Beiwang Agro-Pastoral proactively expands the network to cover the South China with focus on Guangzhou and Shenzhen, and Southwest China with Sichuan and Chongqing at its core.
Currently, Beiwang Agro-Pastoral has set up an operation pattern of a whole industrial chain of green pork production, and a complete industrial layout integrating husbandry, slaughter, processing, cold-chain distribution, and terminal sale. It employs modern technologies to design every stage, from breed selection and cultivation to terminal sales, and therefore has grown from a local brand to a regional brand, and finally a national one. The high-quality products and services, well-received since entered into the market, meet consumers’ upgraded consumption demands for green, safe, nutritional, and delicious meat.
The rapidly growing Chinese economy, GDP and per capita income significantly stimulate consumption and demands for safer and more diverse foods. In order to keep abreast with such trend, the branding of fresh meat is inevitable. Ever since the company was established, it has been adhering to the principles of “providing consumers with safe, delicious and fresh meat”. As of now, Beiwang Agro-Pastoral has become a front runner in the branding of fresh pork in China.
JD Capital became Beiwang Agro-Pastoral’s second largest shareholder in 2014, holding 20% stake before its listing. JD Capital will continue to focus its investment on leading brands and operators of high-efficiency green foods, consumption upgrading and other areas. So far, 32 of JD Capital-invested companies have been listed on the NEEQ.