JD Capital’s Investee TideBuy Raised RMB 200 million in Series B Financing


On March 2, Tidebuy, a leader of the fast-fashion cross-border e-commerce industry, announced its success of raising RMB 200 million yuan in Series B financing.

The VC fund of JD Capital invested in TideBuy in 2015 as a lead investor in its Series A financing.

Founded in 2010, TideBuy is an enterprise specialized in cross-border B2C e-commerce. The enterprise, catering to middle-end markets worldwide, regards young females in pursuit of both fashion and quality as its targeted customers. With the self-established vertical e-commerce website as the main body, and the third-party stores and 2B business supplementary, TideBuy integrates its supply chains in depth. The website, with multiple language versions, focuses on such areas as ready-to-wears, wedding dresses and household products.

TideBuy has set up a product R&D team of “data monitoring development + buyers + designers,” hence a business model of less stock, disintermediation and more coordination. The enterprise features quick-response supply chains, in-depth marketing based on technologies, and self-development of informationalized systems. With cloud services and informationalized technologies auxiliary to its major businesses, TideBuy supports multinational and multi-site teamwork. It directly obtains data and carries out independent marketing by cooperating with Google and getting through API. In addition, it realizes self-development in its front-end website, back-end product R&D, ERP system and financial system. And most of the system products are open to the public, so as to expand enterprise-level services.

In 2016, the transaction volume of import and export cross-border e-commerce (including retail and B2B) enterprises in China reached RMB 6.3 trillion, a year-on-year increase of 23.5%. However, the industry is still widely dispersed, so the future growth is of great possibilities. Investing in TideBuy is an important attempt for the VC fund of JD Capital to engage itself in the area of cross-border e-commerce.

As the cross-border e-commerce market continuously grows, it is bound to give rise to a batch of “unicorns” with an assessed value of over USD 1 billion. JD Capital, as an investor of TideBuy, will help the enterprise obtain industrial resources in depth, expand its market space and build itself into an international brand and thus become an industrial “unicorn.”

Appendix: Financing History of TideBuy

● September 2015, Series A financing finished, with JD Capital as the lead investor;

● March 2017, Series B financing finished, with Infiniti as the lead investor, and ABC Capital, Sinowisdom Capital and KoalaFund followed suit.